MOMO JOJO

16th Main, Micro layout, BTM 2nd Stage, Near Udupi Garden Signal, BTM, Bangalore

After becoming household name and replicating the success of Koramangala and JP Nagar outlet, they have opened a new food joint in BTM layout with superior and vibrant interior. Three outlets in four months, even fastest growing retail chain like Reliance Trend is finding it difficult to move at same space.

MOMO JOJO

US $16 million valuation of “Wow! Momo” might be inspiration story for people in Momo business but it requires every part of your body made of steel to venture into only vegetarian momo segment where gross margin is more than 60%. To do volume, product quality has to be perfect and their expansion with current pricing is testimony of people loving their customization of products.

Their menu caters to 64 different combinations of Momos available in Steamed, Pan fried, Deep fried, Chilly, Soupy, Tandoori, Street Bhel and Sizzler formats. My favorite remains “Mushroom Onion” and “Spinach cheese corn” done in Tandoori way. The pricing range of Rs 75- Rs 140 makes them extremely popular with young college kids and Gen Y bitten by startup bug. Street Bhel falls under ‘must try’ item. The Wok maker has 25 combination. Butter garlic noodles with exotic vegetables were delicious.

Ice tea is refreshing. The raw mango tango is superlative. If you are born with a sweet tooth or its hidden somewhere in you- try their Choco Bao or Sizzling brownie with Ice cream.

QSR category is growing at compounded annual growth rate of 25% and expected to reach 17k crores by end of next year and these guys are ready to grab a big pie of it. Hope they maintain the quality of food and service standard and “MOMO JOJO” is all set to find the place in “Rhyming Words Dictionary

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